Million Dollar Collar | Placket Stays

Million Dollar Collar® The Real Fix Behind Floppy Shirt Collars

Think You Need Collar Stays? You’re Only Solving Half the Problem.

If your shirt collar keeps collapsing, even with metal stays, the problem isn’t your collar tips.
It’s the shirt's placket, the vertical strip of fabric where your buttons and holes live.
When the placket flops, the entire collar caves. That’s why starch, ironing, and traditional collar stays never truly fix it.

The Permanent Fix: Million Dollar Collar® Placket Stays

Million Dollar Collar® is the world’s only patented placket reinforcement system, hidden inside your shirt, stitched in once, and designed to hold it's shape wear after wear.
It keeps your collar upright, structured.

It’s not a quick fix.
It’s a forever upgrade to every shirt you own.

Key Benefits:

• Collar Confidence for Life – Your shirt never crumbles again

• Universal Fit – Works with any button-up, button-down, or dress shirt

• Tough – Sew it in once. Wash, dry, iron as usual

• Patented Technology – The world’s only placket stay engineered for permanence

• Proven Across 500,000+ Shirts – Built into every goTIELESS shirt for a reason

How It Works:

1. Take your existing dress shirt

2. Bring it to your tailor or dry cleaner

3. Insert the stays using the 3-step guide included

4. Done. You’ve just weaponized your collar

1 Set = 2 Stays = 1 Upgraded Shirt