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    • Why Your Dress Shirt Collar Fails You and How to Fix It

    You button it up. You steam it. You starch it.
    And within minutes of leaving the house your collar’s flopping, your placket’s twisting, and you look like you slept in it.
    It’s not your fault. It’s your shirt.
    Let’s break down why every traditional dress shirt is designed to fail, and how to fix it once and for all.

    The Root Problem: The Weakest Part of the Shirt

    Most people think the collar is the issue.
    It’s not.
    The real failure happens in the placket, that strip of fabric running down the center of your chest where the buttons are.

    Why it matters:

    • The placket holds the weight of the collar
    • It sits right at your sternum, the visual “spine” of your shirt
    • If the placket collapses, your collar has no structure to stand on

    Translation? You look sloppy, fast.

    Typical Shirt Placket = 2–3 thin layers of fabric + cheap interfacing

    It's like building a house with a cardboard frame.

    Temporary Fixes Don't Work

    Fix

    Problem

    Starch

    Works for 15 minutes. Then sweat, movement, or sitting kills it.

    Collar stays

    Help the tips of the collar, but not the collar base and do nothing if the placket folds

    Dry cleaning

    You’re paying to delay the inevitable

    None of these solve the underlying issue: the weak structure of the placket itself.

    The Permanent Fix: Reinforce the Placket

    That’s where Million Dollar Collar® comes in.
    Our patented technology adds a hidden reinforcement inside the placket, exactly where the structure collapses.

    Think of it like adding a backbone to your shirt.
    Once it’s in, the placket stands tall.
    So the collar stays open. The shirt looks crisp.
    And you look damn good, all day.

    The tech is sewn directly into every goTIELESS shirt.
    You don’t see “it”. You just see the difference.

    Why goTIELESS Is the Only Shirt Designed to Be Worn Without a Tie

    • Designed around Million Dollar Collar® technology
    • Designed to be unbuttoned 2 with a perfect collar stance
    • Wrinkle-resistant, bamboo-stretch fabric
    • Convertible cuffs, tailored fit, untuck-friendly length
    • XS to 4XL — Slim, Standard, and Tall

    You don’t have to fight your shirt anymore. Just put it on and go.

    👉 Shop goTIELESS Now: goTIELESS.com

    Fix Your Collar for Good
    Your shirt collapses because it was never designed to hold itself up.
    The collar fails because the placket fails.
    Only Million Dollar Collar® tech solves it and goTIELESS is the only shirt that has it built in.

    ✅ No more starch
    ✅ No more tie
    ✅ No more excuses

    You didn’t settle for average in your life. Why settle for it in your shirt?

    Fix the Flop. Upgrade Your Collar Game Now.
    placket reinforcement technology